Galerìa Begbie & Coll presents "I Love It. What Is It?", an exhibition exploring the immediate, instinctive, and often unexplainable reaction viewers have when encountering contemporary art.
Audiences are invited to embrace curiosity, trust their senses, and let emotion lead the way before interpretation steps in.
"I love it. What is it?" is a familiar phrase heard in art galleries & events around the world - an innocent confession of wonder, and a recognition that art can move us long before we find the words to understand it.
This exhibition takes that moment of pure response as its starting point. Rather than offering fixed explanations or rigid narratives, the works presented open a space for discovery. They challenge viewers to engage directly, without the pressure to "know" immediately.
Through a dynamic mix of forms, materials, and approaches, "I Love It. What Is It?" highlights the pleasure of encountering the unfamiliar. The exhibition underscores a simple belief: that understanding art is not a prerequisite for appreciating it. Instead, it celebrates how mystery, ambiguity, and open-endedness can deepen our experience.
"I Love It. What Is It?" invites audiences to slow down, look closely, and let meaning unfold naturally - through feeling, intuition, and personal connection.
In a world hungry for quick answers, viewers are encouraged to enjoy the beauty of not knowing at once, and to rediscover the joy of pure aesthetic artistic discovery.
